Genesis grew US sales 10% in 2025, a year when the luxury market barely moved overall, and some established brands saw sales fall by as much as 20%. Genesis delivered over 82,000 vehicles in the US in 2025, officially its best-ever annual, quarterly, and monthly results, and has now passed Infiniti in US sales, a brand that's been in the market far longer.
For anyone cross-shopping Genesis against BMW, Lexus, or Mercedes, the numbers behind that growth tell a useful story, one that extends all the way down to the dealership level.
