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Genesis grew US sales 10% in 2025, a year when the luxury market barely moved overall, and some established brands saw sales fall by as much as 20%. Genesis delivered over 82,000 vehicles in the US in 2025, officially its best-ever annual, quarterly, and monthly results, and has now passed Infiniti in US sales, a brand that's been in the market far longer.
For anyone cross-shopping Genesis against BMW, Lexus, or Mercedes, the numbers behind that growth tell a useful story, one that extends all the way down to the dealership level.
Genesis Holds Its Value Better Than You'd Expect
A new luxury brand's biggest question is usually resale value, and Genesis has an answer. According to independent data from iSeeCars, after five years:
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Genesis G70 retains 55.9% of its value
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Genesis GV70 retains 53.6% of its value
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Genesis GV80 retains 50.8% of its value
Each figure competes with longer-established luxury brands in its class, a strong signal for anyone weighing long-term ownership costs.
Features Buyers Actually Notice
Genesis's growth isn't just about pricing. Across the current lineup, standard and available features include a 27-inch OLED display, Bang & Olufsen premium audio, and Mood Curator, which adjusts lighting, music, and scent together.
The brand's available HTRAC all-wheel-drive system adds confidence in poor conditions, while safety suites across the lineup include forward collision warning and blind-spot monitoring.
For buyers who want a more hands-on ownership experience, every Genesis Certified Pre-Owned vehicle passes a 191-point inspection covering mechanical, safety, and appearance standards, and Genesis service centers use Genuine Genesis Parts to support long-term performance and warranty coverage.
A Lineup That Keeps Expanding
Genesis launched in 2016 with a single sedan and has since grown into a full lineup. Genesis of Columbus currently offers 8 models, including two all-electric vehicles, with the all-electric GV90 flagship set to join the lineup in early 2027, bringing 657 horsepower, an estimated 310-mile range, and a 0-60 time under 5 seconds.
Genesis has also confirmed its first hybrid model, the GV80, with production beginning in September 2026, and hybrid versions of the GV70 and G80 expected to follow in the years ahead.
A Dealership Network Built to Last
Genesis built its US presence through a traditional dealership model rather than selling direct-to-consumer, and that network has grown to 84 locations nationwide, with more opening regularly. The structure centers on long-term partnerships with dealership groups that have the resources and staying power to grow alongside the brand.
What Genesis's Growth Means for Genesis of Columbus
That same pattern is playing out locally. Genesis of Columbus recently joined the Dobbs family of dealerships, a group with more than a century of experience in the car business. It's the kind of change that happens when a growing brand attracts serious, well-resourced ownership, not when something is struggling. For customers, that means the same sales and service team they already know, now backed by a dealership group built for the long haul, at a dealership representing one of the fastest-growing names in luxury.
Frequently Asked Questions About Genesis's Growth
How does Genesis's sales growth compare to brands like BMW, Lexus, and Mercedes?
Several established luxury automakers saw sales declines in 2025, with some down as much as 20% year-over-year, while Genesis posted double-digit growth during the same period, delivering its best-ever annual sales results.
Does Genesis hold its value well compared to other luxury brands?
Yes. Independent data from iSeeCars shows the Genesis G70, GV70, and GV80 each retain about half or more of their value after five years, a strong result compared to many competing luxury brands.
How many models does Genesis offer, and is the lineup growing?
Genesis of Columbus currently offers 8 models, including two all-electric vehicles, with a hybrid GV80 arriving in 2026 and the all-electric GV90 flagship arriving in early 2027.
Explore the Genesis Lineup at Genesis of Columbus
See what's driving Genesis's momentum for yourself. Browse our inventory or contact our team to find the Genesis that's right for you.
